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January 5, 2017 9:01 pm Leave your thoughtsWrite your own story
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Action that develops reciprocally between two or more organisms, objects, agents, units, systems, forces or functions.
Advertising professional responsible for the ideas, the writing of the message, to sell through creative pieces the product or brand... View Article
Professional responsible for building and managing the online community around a brand on the Internet, creating and maintaining stable and... View Article
Form of communication that tries to increase the consumption of a product or service, insert a new brand or product... View Article
In advertising, the person who creates or contributes ideas for an advertising campaign is called creative.
Is a process that consists of the direct printing of a digital file to paper, by various means, the most... View Article
The “UV varnishes” can be made with gloss lacquer or matt lacquer and it is also possible to sectorize a... View Article
The dry-wedge technique allows unique finishes to be printed like personal cards, folders, A4 sheets, etc. The “wedge” consists of... View Article
Means “coining” or “shaping” all soft and flat material. The punches are made with a matrix composed of steel strips... View Article
Method of printing (reproduction of documents and images on different media), which consists in applying a generally greasy ink on... View Article
An electronic book, digital book or e-book is the electronic or digital version or evolution of a book. It is... View Article
EPUB or ePub (electronic publication) is a resizable open source format for reading texts and images.
Company that publishes books and other publications by means of the printing press or other reproduction procedures.
Area of graphic design dedicated to the design, layout and composition of publications such as magazines, newspapers, books or cover... View Article
Area of a company in charge of managing operations of monetary flows and finances.
Person or organization that sponsors, supports or finances an activity or project, usually for advertising purposes. For example: “Transportes Herrero... View Article
Set of the necessary actions to carry out a complicated process.
Graphical representation of a set of facts in a period of time.
Action or procedure that, together with others, is carried out to get or solve a thing.
Written communication directed to media members with the purpose of announcing something of journalistic interest.
It is a word that refers to the act and result of being invited or invited. The verb to invite,... View Article
Person or company that supplies something to another company or to a community. The term comes from the verb provide,... View Article
The organization of events is the process of designing, planning and producing congresses, festivals, ceremonies, parties, conventions or other types... View Article
Particular social activity, a festival, a party, a ceremony, a competition, a convention, among others, and that, either by the... View Article
Empirical study to determine the degree of satisfaction of the respondent. Satisfaction surveys are used to make decisions based on... View Article
Process of attracting individuals with the proper attributes and encouraging them to apply for employment in the organization. Likewise, it... View Article
Agreement between a worker who compromises to provide services under the subordination and dependence of an employer, in return for... View Article
Acronym for value added tax or value added tax, a tax levied on the value added or added value of... View Article
Commercial document that indicates a sale of a good or service and, in addition includes all the information of the... View Article
Document signed by worker in which employer indicates the amount to be paid to the worker. It shows the amounts... View Article
Sales estimate during a certain period of time, based on historical data, marketing team ratings, sales professionals’ information or any... View Article
Actions and results of planning actions to achieve something.
It is the quantitative expression of the behavior of a process, whose magnitude, when compared with some reference level, may... View Article
Corporate branding consists of building a brand. What is a brand? A brand is the recognizable identity of a company,... View Article
Audience to which you direct your communication actions and / or to whom you want to sell your product or... View Article
A series of very thoughtful actions, directed towards an specific purpose.
Dissemination of information, ideas or opinions of a political, religious, commercial, etc., with the intention of making someone act in... View Article
Discipline dedicated to the analysis of the behavior of markets and consumers. Marketing analyzes the commercial management of companies with... View Article
Action or effect of quoting something, some, many or few things. That document or information that the purchasing department uses... View Article
Set of expected expenses and income for a given period of time.
Advertising Above The Line, ATL or Advertising on the line is the type of advertising that uses conventional advertising media.
Advertising Above The Line, ATL or Advertising on the line is the type of advertising that uses conventional advertising media.
Period of time in which various activities are carried out for a specific purpose.
Number of ad impressions in Adwords.
Adwords variable and refers to the position that the ad has within the Google page. Our results and those of... View Article
This variable depends on the action and refers to the result obtained. For example, for SEM ads focused on getting... View Article
Action to “click” on a publication or an advertisement, in order to review its content or interact with it.
Number of times an ad was served.