ECPM
Real measure of the performance that a marketing site has for each thousand impressions served, regardless of the format used for the sale: CPC, CPM, CPX or mixed models. Total Revenue / Impressions x 1,000.
Real measure of the performance that a marketing site has for each thousand impressions served, regardless of the format used for the sale: CPC, CPM, CPX or mixed models. Total Revenue / Impressions x 1,000.