Dissemination of information, ideas or opinions of a political, religious, commercial, etc., with the intention of making someone act in a certain way, think according to some ideas or acquire a certain product.

Form of communication that tries to increase the consumption of a product or service, insert a new brand or product within the consumer market, improve the image of a brand or reposition a product or brand in the mind of a consumer.

Advertising Above The Line, ATL or Advertising on the line is the type of advertising that uses conventional advertising media.

Advertising Above The Line, ATL or Advertising on the line is the type of advertising that uses conventional advertising media.

Set of expected expenses and income for a given period of time.

Period of time in which various activities are carried out for a specific purpose.

Area of graphic design dedicated to the design, layout and composition of publications such as magazines, newspapers, books or cover art on discs.

Discipline dedicated to the analysis of the behavior of markets and consumers. Marketing analyzes the commercial management of companies with the objective of capturing, retaining and loyalty to customers through the satisfaction of their needs.

Action or effect of quoting something, some, many or few things. That document or information that the purchasing department uses in a negotiation. It is an information document that does not generate an accounting record.

A series of very thoughtful actions, directed towards an specific purpose.

Audience to which you direct your communication actions and / or to whom you want to sell your product or service. It is important to have it clearly defined and identified to increase the chances of success in your marketing actions.